May 18 2010
Today, VARIETY is the Spice of HumaneWatch
This morning's issue of Variety, the unofficial bible of Hollywood, includes a full-page HumaneWatch ad. Why? Because there are over 100 U.S. celebrities who publicly embrace the Humane Society of the United States. And it's high time their agents and publicists became aware that there just might be a down-side in continuing that relationship. Just maybe.
HSUS has a full-time "Hollywood Office" (formerly called The Ark Trust) which is dedicated solely to collecting endorsements and cultivating star power. We think it will be fascinating to put my ear to the ground and see if anyone in Hollywood cares, for instance, that HSUS sends less than 1 percent of the public's donations to pet shelters while most Americans (remember them? they're the ones who buy movie tickets!) believe otherwise.
Of course, maybe they don't care. Celebrity endorsements of charities are often little more than an exercise in mutual back-scratching.
But we're planting a HumaneWatch flag in Tinseltown nonetheless. Click here to see the ad. The press release that's hitting the entertainment world this morning is after the jump.
For Immediate Release
May 18, 2010
Center for Consumer Freedom
For More Information, Contact:
Allison Miller 202.463.7112
Variety Ad Shines Spotlight on the Humane Society of the United States
Watchdog Group’s Full-Page Tinseltown Ad Separates Fact from Fiction
Washington, DC – A full-page ad from the nonprofit Center for Consumer Freedom (CCF) appears in this morning’s Variety, highlighting the failure of the Humane Society of the United States (HSUS) to donate a significant amount of its members’ contributions to America’s underfunded dog and cat shelters. The ad encourages all of Tinseltown’s elite to visit HumaneWatch.org, CCF’s website devoted to analyzing the activities of HSUS.
The Humane Society of the United States has become the animal rights industry’s most powerful player, avoiding significant public scrutiny for decades. CCF believes that HSUS donors will be surprised to learn that in 2008, less than one-half of one percent of HSUS’s budget consisted of grants to the hands-on “humane societies” that deal with the thankless task of sheltering unwanted pets. A national poll conducted in February by Opinion Research Corporation found that 59 percent of Americans falsely believe HSUS “contributes most of its money to local organizations that care for dogs and cats.”
“The Humane Society of the United States raises tens of millions of dollars annually from Americans – in part by recruiting Hollywood’s A-listers to support their messaging,” said CCF Director of Research David Martosko. “Those that donate believe their money is filtered down to local pet shelters, directly improving the lives of dogs and cats. But instead, those millions of dollars support a huge staff of lawyers and lobbyists, bloated executive pension plans, exorbitant fundraising expenses, and PETA-style propaganda campaigns.”
David Martosko continued, “Hollywood can do a lot better than cozying up to HSUS. It’s time that celebrities like Carrie Underwood, Ellen DeGeneres, Wendie Malick, and Esai Morales pressure HSUS into doing the right thing. Maybe a little star power can convince the world’s richest animal rights group to be more responsible.”
The ad is available for download here. It reads:
SURPRISED to hear the Humane Society of the United States shares less than 1 percent of your donations with local pet shelters?
The Humane Society of the United States is NOT your local animal shelter.
Don’t be fooled, go to HumaneWatch.org
For more information, visit HumaneWatch.org. To arrange an interview with David Martosko, please call Allison Miller at 202.463.7112.
The Center for Consumer Freedom is a nonprofit watchdog organization that informs the public about the activities of tax-exempt activist groups. It is supported by American consumers, business organizations, and foundations.
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Comments
Many Thank You’s to HumaneWatch for helping to open the eyes of the easily misled Hollywood crowd. In this town everyone believes that they need to outdo each other with their endorsements. It is so sad to see all the talent being misled into believing they are doing good. I loved Carrie Underwood when she was on American Idol and then was so disappointed to see that she had been fed the koolaid along with many others. As a gay man I also loved watching Ellen and then she went and drank out of the same glass that Carrie did. I no longer watch her show no matter how good it is. I also no longer watch Oprah even though I had tremendous respect for her and some of her humanitarian work that she does. But then she also drank out of the same glass that Carrie and Ellen had drank out of before her and many others followed. The Kardashians drank right out of the pitcher that had been used to pour drinks out for Carrie Inava and Pamela Anderson. I watched Dancing With The Stars every season since the very first one but have not watched a single episode this season, do you know how hard it was for me to do that with Evan Lysacek being on the show. It hurt but I just can’t support any celebrity that has not done their own research and blindly supports either HSUS or PETA. I sure hope they start opening their eyes and realize how much it is hurting their careers.
It is considered PC—-“polictically correct”—- so support PETA/HSUS themes in Los Angeles. That’s due to the *overwhelming* AR grip down there.
But let’s recall that Los Angeles alleged that it could become “no kill” by using the AR methods of penalizing breeders, shutting down pet stores, squelching sales of animals, etc.
INSTEAD Los Angeles killed even more animals, stopped TNR for ferals, and basically can’t make any headway—-ever…..That’s because the AR way for shelters doesn’t save animals. It’s impossible because even IF HSUS donated $$ to those shelters, it would be squandered on shutting down breeders/stores/sales/transfers, etc—not on saving animals.
The common misconception about $$ going to shelters? It can be misused obviously. More money doesn’t mean more adoptions necessarily. A larger shelter doesn’t mean more adoptions.
It takes a core group of actual animal welfarists, non elitists, that are not in it for money, and without AR beliefs (AR belief is that animals are not property; thus they warrant human status) It requires much planning, thinking, and dedication. It is hard work and it takes a substantial time for results if working on a large shelter. But it’s not impossible.
Congratulations. You have exposed the Humane Society for the hypocrites that they are. On the other hand, you have revealed yourself to be equally hypocritical. Both you and the Humane Society post pictures of animals and ask for support.
Brilliant! Simply brilliant! Way to go, HW!
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Good JOB, those politicians out there need to see that too! They keep listening to them to write more bad laws for pet owners! (even if you don’t count Prop 2)....