Academy Awards “Consumer Alert” Ad

HumaneWatch ran a consumer alert during the 84th Annual Academy Awards, warning Americans about the deceptive fundraising practices of the Humane Society of the United States (HSUS).

The ad highlighted HSUS’s duplicitous fundraising tactics—the vast majority of its fundraising commercials feature dogs and cats, yet only one percent of the money HSUS raises from the public goes to local, hands-on pet shelters. The ad also encouraged Americans to give directly to their local pet shelters to make the greatest impact in their community.