Super Bowl Ad

HumaneWatch aired an ad before the kickoff of Super Bowl XLVII that featured Max, a talking dog.

The ad highlighted HSUS’s duplicitous fundraising practices — as the vast majority of its fundraising commercials feature dogs and cats, yet only one percent of the money HSUS raises from the public goes to local, hands-on pet shelters. The ad also noted HSUS’s “D” grade from the American Institute of Philanthropy and encouraged Americans to give directly to their local pet shelters to make the greatest impact in their community.