Topic: Announcements

  • Fake News or Fact? See Our USA Today Ad

    Today’s edition of USA Today has a challenge from us in it: Can you spot the fake news about the Humane Society of the United States? Here’s the ad (click here to view the whole ad):

    Here’s the answer: None of it is fake news. It’s all fact.

    If you’d like more information about these issues, here’s some further reading. But if you want a general look, view our “10 Things You Should Know About HSUS.”

    HSUS settles racketeering/bribery lawsuit for $11 million: Here, here, and here.

    HSUS only gives 1% of its money to local pet shelters: Here and here.

    HSUS shovels donor money into Caribbean funds: Here.

    HSUS CEO Wayne Pacelle said Michael Vick, a convicted dogfighting kingpin, “would do a good job as a pet owner: Here, here, and here.

    Posted on 02/21/2017 at 3:45 pm by Humane Watch Team.

    Topics: Animal FightingAnnouncementsPets


  • Did You See Our Super Bowl Ad?

    We’ve got an ad airing during the Super Bowl. You might see it depending on where you live. But why wait? We’re posting it early. It’s a shortened version of our extremely popular—3 million views and counting—ad, “Lawyers in Cages.”

    If you’ve ever seen those Humane Society of the United States commercials with sad, slow music and heartbreaking images of dogs and cats, you’ll recognize what’s going on here. Just remember one thing: If you want to help pets, give to your local humane society, not the Humane Society of the United States.

    Posted on 02/04/2017 at 8:06 pm by Humane Watch Team.

    Topics: AnnouncementsAudio & Video


  • HSUS’s CEO May Be Coming to Your Town

    Smug WayneHumane Society of the United States CEO Wayne Pacelle has a new book coming out today called The Humane Economy. You don’t need to have read it to be familiar with his general goal: A “humane economy” to Wayne Pacelle is one that doesn’t use animals. After all, Pacelle has said, “I don’t want to see another cat or dog born” and he has been a vegan for about 30 years.

    Pacelle’s book follows 2011’s The Bond—an odd title for a guy who said “There’s no special bond between me and other animals.” For that book, Vain Wayne started off with a dozen-city or so tour—before expanding it to a months-long, 100-city international tour. We went to one event and weren’t particularly impressed with the turnout.

    If Pacelle is coming to a town near you, we encourage readers to show up and ask him a tough question. He’s slick—but we’d like to see him talk his way out of these. HSUS supporters deserve answers. And if you do ask him, take a video on your cell phone if you can.

    Five Questions for Wayne Pacelle:

    1. How can you justify HSUS sticking over $100 million into Caribbean investments between 2012 and 2014 when animals are suffering now?
    2. Why should anyone trust a man who, when asked if he envisioned a future without pets, said, “If I had my personal view perhaps that might take hold. In fact, I don’t want to see another cat or dog born.” (Note: If Wayne tries to dismiss these quotes as “things on the Internet,” they come from a published book.)
    3. You criticize companies for being motivated by profit—yet you yourself recently bought a house for over $1 million in cash and have made over $4 million in compensation from HSUS over your tenure. Aren’t you motivated by money as well?
    4. Whenever we tell people that HSUS has nothing to do with your local “humane society,” most people are completely surprised. How can you honestly claim that your members are aware of the difference?
    5. Whenever there’s a natural disaster HSUS’s fundraising kicks into high gear. You raised over $2 million off of Hurricane Sandy, but only spent one-third of that on Sandy relief. How do you justify the slick, emotional marketing when you know the money will likely not be used for that specific issue?


    Pacelle’s tour schedule (may be updated periodically):


    12:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:




    7:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    BARNES & NOBLE INC, Union SQ 33 E 17th St New York, NY 10003



    6:30 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    BARNES & NOBLE INC, 230 Main ST White Plains, NY 10601



    1:30 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    ELM STREET BOOKS, New Canaan Nature Center 144 Oenoke Rdg New Canaan, CT 06840



    12:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    BARNES & NOBLE INC, 60 Isham Rd Blue Back Sq/W Hartford Ctr West Hartford, CT 06107



    3:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    RJ JULIA BOOKSELLERS, 768 Boston Post Rd Madison, CT 06443



    8:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    HARVARD COOP, 1400 Mass AVE Cambridge, MA 02238



    7:30 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    KEPLER’S BOOKS, 1010 El Camino Real Menlo Park, CA 94025



    6:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    BOOK PASSAGE, 51 Tamal Vista Blvd Corte Madera, CA 94925



    3:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    UNIVERSITY BOOKSTORE, 4326 University Way NE Seattle, WA 98105


    SUNDAY, MAY 01

    2:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    POWELL’S BOOKS, 1005 W Burnside St Portland, OR 97209


    MONDAY, MAY 02

    7:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    TATTERED COVER BOOK STORE, 2526 E Colfax AVE Denver, CO 80206



    7:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    BOOK PEOPLE, 603 N. Lamar Blvd. Austin, TX 78703


    FRIDAY, MAY 06

    7:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    BARNES & NOBLE INC, B&N # 2884 7700 W Northwest Hwy Dallas, TX 75225


    MONDAY, MAY 09

    7:30 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    WARWICK’S, 7812 Girard AVE La Jolla, CA 92037



    2:00 PM

    The Humane Economy by Wayne Pacelle will be featured on/at:

    THE KING’S ENGLISH BOOKSHOP, 1511 S 1500 E Salt Lake City, UT 84105

    Posted on 04/19/2016 at 9:16 am by Humane Watch Team.

    Topics: AnnouncementsBook Reviews


  • Did You See Us in USA Today?

    BarkSadnessWe took out an ad in yesterday’s issue of USA Today. The ad, called “Bark Sadness,” exposes some reprehensible practices of the Humane Society of the United States (HSUS) with a March Madness theme. Our ad also comes on a day when HSUS paid to have an advertorial in USA Today on food production.

    The fundamental scam of the Humane Society of the United States is that it raises money with images and references to dogs and cats and yet doesn’t run a single pet shelter, is not affiliated with similarly named humane societies that operate pet shelters in towns and counties, and only gives 1% of the money it raises to help pet shelters take care of animals.

    So where does the money go? A lot of it goes to attacking farmers. Despite HSUS’s empty claims that it supports  farmers, HSUS is against the use of animals for food. HSUS has the same goals as PETA: Get rid of meat, dairy, and eggs. An HSUS vice president described how HSUS hopes to eventually “get rid of” the use of animals on farms. HSUS is led by diehard vegans—including a former PETA hack who compared farms to Nazi concentration camps. There is no piece of bacon they’ll ever support anyone eating.

    For more on the bad practices of HSUS, check out our 10 Things You Should Know About HSUS page. But if you take away only one thing, it’s this: Give to your local pet shelter if you want to help pets.

    Posted on 03/24/2016 at 2:07 pm by Humane Watch Team.

    Topics: Announcements


  • Boycott Bissell for its Support of HSUS

    ShortChangingPetsWe’ve been reaching out to Bissell to inform the company that its support of HSUS is a big concern—but we’ve done it quietly. After all, a number of companies have had partnerships with HSUS and dropped them after they learned the truth about HSUS. But Bissell wouldn’t engage. Nor would it engage our readers who wrote the CEO recently after we asked for your help.

    So, it’s time to boycott Bissell.

    Today we’re launching and asking you to share it with your friends on social media and to sign our petition. Bissell is known for its vacuum cleaners, but also has other brands:

    • Febreze
    • Woolite
    • Pawsitively Clean
    • BigGreen

    You may remember that we took out ads in Times Square and produced a TV ad when Discover—initially—wouldn’t drop its credit card partnership with HSUS. We’ll show tenacity here as well, unless and until Bissell pledges to drop support for HSUS, as Discover did (and as a number of other companies have done).

    Please sign our petition at and send a note to Bissell’s CEO at [email protected]. The only way this campaign will work is with your help.

    Posted on 03/16/2016 at 11:21 am by Humane Watch Team.

    Topics: Announcements


  • Ask Bissell to Stop Supporting HSUS

    After our victory recently in asking Bosch to back off partnering with HSUS—which couldn’t have been achieved without our readers taking action—we’d like to keep up the momentum. Let’s start by turning towards Bissell, the vacuum cleaner maker.

    The Bissell Pet Foundation has given money to HSUS, and Bissell lists HSUS as a “Participating Shelter” of its “Partners for Pets” program. That’s odd: HSUS does not run a single pet shelter. And it’s hardly a worthy advocate of shelters, for several reasons:

    1. HSUS unjustly makes money based on the confusion between it and local humane societies (HSUS isn’t affiliated with local pet shelters)—meaning it vacuums up money from local communities and hoards it.
    2. HSUS only donates about 1% of the money it takes in to local pet shelters to help them care for animals. In contrast, it puts far more money into its pension plan and into Caribbean “investments” than it gives to shelters; in 2014 alone HSUS put over $50 million into the Caribbean.

    Please email Ryan Mclean, brand VP of Bissell Homecare, at [email protected], and CEO Mark Bissell at [email protected] and ask them to remove HSUS from this program and stop funding HSUS. If you want to include a few facts about HSUS, feel free to consult our “10 Things You Should Know” page. A number of major brands, including Discover, have dropped their partnerships with HSUS once they learned more about the organization.

    It’s worth noting that Bissell has a history of support for animal welfare. The Bissell Pet Foundation makes grants to local shelters across the country. It’s a good program, and something that HSUS ought to be doing. Hopefully Bissell will realize the importance of not letting its good brand be tied to HSUS.

    Posted on 02/24/2016 at 6:24 pm by Humane Watch Team.

    Topics: AnnouncementsFundraising & Money


  • 10 Things You Should Know About HSUS

    If you’re visiting this site for the first time thanks to our ad in USA Today–welcome! Here’s the full list of things you should know about the so-called “Humane Society” of the United States, starting with the three in our ad. It’s a story of financial malfeasance and misrepresentation. But the local humane societies across America are not affiliated with HSUS. So, do your research, but please try to help your local shelter. Click on the links for more information.

    10 Things You Should Know About HSUS

    1. HSUS raises millions of dollars from American animal lovers through manipulative advertising. An analysis of HSUS’s TV fundraising determined that more than 85 percent of the animals shown were cats and dogs. However, HSUS doesn’t run a single pet shelter and only gives 1 percent of the money it raises to pet shelters while sucking money out of local communities.

    2. HSUS’s own donors and local shelters feel wronged. A poll of self-identified HSUS donors found 80 percent thought HSUS “misleads people” about their connections to pet shelters and 75 percent were less likely to support the group when they found out the truth. And according to a poll of animal shelters most agree that “HSUS misleads people into thinking it is associated with local animal shelters.”

    3. HSUS puts more into its pension plan and Caribbean hedge funds than it gives to pet shelters. Between 2012 and 2014, HSUS put over $50 million in Caribbean investments while also putting nearly $10 million into its pension plan.

    4. While it raises money with pictures of cats and dogs, HSUS has an anti-meat vegan agenda. Speaking to an animal rights conference in 2006, HSUS’s then-vice president for farm animal issues stated that HSUS’s goal is to “get rid of the entire [animal agriculture] industry” and that “we don’t want any of these animals to be raised and killed.”

    5. In May 2014, HSUS was part of a $15.75 million settlement of a federal racketeering lawsuit. Feld Entertainment sued HSUS, two of its in-house lawyers, and others under the Racketeer Influenced and Corrupt Organizations (RICO) Act for bribery, obstruction of justice, fraud, and other torts. Court documents indicate that HSUS sent several checks as part of an alleged witness-payment scheme.

    6. HSUS’s senior management includes others who have voiced support for terroristic acts. HSUS chief policy officer Mike Markarian has written that “A perfect example of effective rebellion is an Animal Liberation Front raid on a laboratory.” HSUS food policy director Matt Prescott, meanwhile, has written that “I also believe in the actions of the ALF and other such groups.” (Prescott is a former PETA activist.)

    7. HSUS’s senior management includes a former spokesman for the Animal Liberation Front (ALF), a criminal group designated as “terrorists” by the FBI. HSUS president Wayne Pacelle hired John “J.P.” Goodwin in 1997, the same year Goodwin described himself as “spokesperson for the ALF” while he fielded media calls in the wake of an ALF arson attack at a California meat processing plant. In 1997, when asked by reporters for a reaction to an ALF arson fire at a farmer’s feed co-op in Utah (which nearly killed a family sleeping on the premises), Goodwin replied, “We’re ecstatic.”

    8. HSUS receives poor charity-evaluation marks. CharityWatch (formerly the American Institute of Philanthropy) has issued several “D” ratings for HSUS in recent years over the group’s wasteful spending practices. Additionally, the 2013 Animal People News Watchdog Report discovered that HSUS spends 55 percent of its budget on overhead costs.

    9. HSUS’s CEO endorsed convicted dogfighting kingpin Michael Vick getting another pet. After Vick got out of prison, HSUS CEO Wayne Pacelle told the press that he thought Vick “would do a good job as a pet owner.” This startling comment came after Vick’s new employer, the Philadelphia Eagle, made a $50,000 “grant” to HSUS.

    10. Given the massive size of its budget, HSUS does relatively little hands-on care for animals. While HSUS claims it “saves” more animals than any other animal protection group in the US, much of the “care” HSUS provides is in the form of spay-neuter assistance. In fact, local groups that operate on considerably slimmer budgets, such as the Houston SPCA, provide direct care to more animals than HSUS does.

    Posted on 01/26/2016 at 8:38 pm by Humane Watch Team.

    Topics: Animal AgricultureAnimal FightingAnnouncementsFundraising & Money


  • HSUS Sends Us a Legal Complaint, We Respond

    We got a letter recently from the Humane Society of the United States’ general counsel demanding that we stop running one of our ads. The ad appeared recently in National Review, a conservative magazine, and pointed to how much of the political spending of HSUS affiliates goes to liberals. HSUS has been going around town claiming it is bipartisan and politically moderate, but people should know where the group really stands.

    The crux of HSUS’s complaint is this: Our ad refers to the “Humane Society of the United States’ political spending” when, according to HSUS, the ad ought to specify that this is the spending of HSUS’s political arm affiliates. (HSUS, as a 501(c)(3) group, can spend some money on lobbying but cannot spend money on electioneering for candidates. Its affiliates that are (c)(4) groups can.)

    We have to wonder whether HSUS really wants to take this position.

    It seems clear that “Humane Society of the United States” can be used in a general way such that the phrase encompasses HSUS and its affiliates, as we do in our ad. In fact, HSUS itself does this. HSUS’s CEO writes on his blog that “The HSUS provides direct care to more animals than any other animal protection organization in the United States” and HSUS makes a similar assertion in its fundraising. The direct care has, in fact, been done at least partially, if not primarily, by affiliates of HSUS that have their own fundraising campaigns and are legally distinct entities.

    If HSUS is taking the position that “Humane Society of the United States” can only refer to HSUS a singular entity, then it would seem HSUS is admitting its own fundraising material is misleading. Perhaps that’s something the FCC or state solicitation regulators would be interested in knowing.

    In the meantime, back to our ad. We think the ad is fine as it was. Since HSUS took the time to complain, however, we’re going to run the ad again and specifically say that the money is from HSUS’s political affiliates. We hope that gets the message across.

    Posted on 08/21/2015 at 12:04 pm by Humane Watch Team.

    Topics: Announcements


  • Disgraced NPR Fundraiser Now HSUS Chief Development Officer

    nprHSUS recently hired a new chief development officer and not surprisingly chose one with the same moral compass as the rest of their executive team. Their choice, Betsy Liley, previously worked as the senior director of institutional giving at National Public Radio (NPR). While working for NPR, Liley received national press coverage after she told a would-be donor, who claimed to work for a Muslim Brotherhood-affiliated charity, that she would help him make an anonymous contribution to NPR. For the uninitiated, the Muslim Brotherhood is designated as a terrorist group in a number of countries and wants to establish a global Islamic caliphate. They’re not exactly great guys, and they’re pretty well known.

    As it turned out, the charity with alleged ties to the Muslim Brotherhood was fake, and Liley’s conversation had been recorded as part of a sting operation by political journalist James O’Keefe. But Liley didn’t know that. In the recording with O’Keefe’s undercover investigator, Liley assured the operative that he could “be an anonymous donor” and “we would certainly, if that was your interest, we would want to shield you from [a government audit].”

    As a result of this total lack of judgment, NPR put Liley on administrative leave.

    Interestingly, Liley’s previous affiliation with NPR is entirely omitted from her bio page on the HSUS website. Intentional? No doubt. Head over to the Washington Post article to hear the recording from the undercover investigation for yourself.

    We’ve written before about how HSUS CEO Wayne Pacelle’s wife works for Al Jazeera, a TV company owned by the Middle East monarchy of Qatar that’s now the subject of a $15 million discrimination lawsuitAccording to The Wall Street Journal, Qatar also funds and arms the Islamic terror groups Hamas and ISIS, whose brutality needs no introduction. As Forbes notes of Al Jazeera, “one of the network’s most-watched shows in the Middle East, according to the Washington Times, is hosted by a spiritual adviser to the Muslim Brotherhood who has issued fatwas approving the killings of Americans in Iraq and Jews in Israel.”

    If the emirs of Qatar want to make an anonymous donation to HSUS, could Liley hook a Muslim Brother(hood) up?

    Posted on 04/30/2015 at 4:49 pm by HumaneWatch Team.

    Topics: AnnouncementsAudioAudio & VideoExecutive StaffGeneral Staff


  • Undercover Investigator Speaks Out Against HSUS

    Yesterday, we released a second video of our interview with a former HSUS undercover investigator. The investigator-turned-whistleblower disputes the message put forth by HSUS, PETA, and other animal rights activists by saying that most farms treat their animals humanely.

    The whistleblower was willing to be interviewed by HumaneWatch provided that we keep his identity anonymous, as he fears retaliation from HSUS. The interview provides great insight into how the Humane Society of the United States peddles false information on animal welfare in order to promote its anti-farm agenda.

    Some of the topics covered in the segment include how HSUS plants individuals on farms throughout the country in order to collect and edit misleading footage and how HSUS believes that every single farm is doing something illegal. “The way that HSUS looks at it is, the only way they can make agriculture better would be to get rid of it,” the whistleblower claims.

    Watch the full video below. And to see our interview with him regarding pork farms and pig maternity pens, click here.

    Posted on 04/22/2015 at 4:23 pm by HumaneWatch Team.

    Topics: Animal AgricultureAnnouncementsAudio & Video