Discover Dumps HSUS

British wartime leader Winston Churchill with his famous V for victory sign. Image from the archives of Press Portrait Service (formerly Press Portait Bureau) 1946 image. Image shot 1946. Exact date unknown.HumaneWatchers have a history of activism when it comes to asking companies not to partner with the deceptive Humane Society of the United States. Readers have helped score wins by getting corporations such as YellowTail Wines and Pilot Travel Centers to stop supporting HSUS. As you may know our most recent campaign encouraged Americans to “Discover the Scam,” for their support of HSUS through an affinity credit card. Now, after two calls from Discover’s corporate offices to us and their decision to discontinue their partnership with HSUS, we are calling off our campaign.

This development is great news. As a result of Discover cancelling the affinity card program, HSUS stands to lose over $450,000 in expected revenue—and that’s a conservative estimate. It’s likely over $2 million.

Excellent work by everyone involved who contacted Discover or shared! This wouldn’t have happened without grassroots action—and it shows that grassroots action works.


We are pleased that our public awareness campaign was successful in drawing attention to HSUS’ practices, and that the video we created for the campaign has now received around 185,000 views on Facebook and YouTube, and we also put up billboards in Times Square.

Hopefully, as a result of Discover severing their ties with HSUS, more Americans will continue to “Discover” how HSUS has swindled donors into thinking that their contributions will go towards helping local animal shelters. In reality, HSUS does not operate a single animal shelter and it only spends 1% of its yearly budget supporting these facilities. Now that Discover has dumped HSUS, it is time for the rest of the country to do the same.

For those of you who participated, make sure to politely thank Discover for their move.

Who’s next? We’ll be announcing the next company we intend to educate about HSUS soon…