This is Not an April Fools’ Day Joke

UPDATE: Click here to download a letter-size version of this ad for easy printing.

Today's edition of USA Today includes a full-page HumaneWatch ad. If you saw the ad and came here for the first time, you can get up to speed really quickly by perusing the weekly wrap-ups from each Friday so far. (Click here, here, here, here, and here.)

Welcome! Look around. Stay awhile. And feel free to ask questions in the comments or over at Facebook. (HumaneWatchers are a friendly bunch.)