We got a great response to our four ads running in the D.C. Metro system this summer that exposed the so-called “Humane Society” of the United States (HSUS) for giving only 1 percent of the money it raises to pet shelters. (The group also doesn’t run any pet shelters of its own.) Readers loved it, and it seems we struck a nerve at HSUS, which started running its own ads on Metro and local radio.
Today we’re happy to announce that an adaption of one of our metro ads, “WTF?,” is up in New York City. Click the pictures below to see our latest billboard, and be sure to check out our previous Times Square billboards at these links: 1 | 2 | 3 | 4.