HSUS Targets Children with PETA-Style Propaganda

Before we launched this website regarding the Humane Society of the United States (HSUS), we exposed the tactics and agenda of another animal liberation group: People for the Ethical Treatment of Animals (PETA). There’s a lot in common between PETA and HSUS in terms of their goals, though the tactics often differ. PETA sends half-naked women out in the cold, while HSUS activists wear suits.

One particularly disturbing PETA tactic is targeting kids. Last Thanksgiving, PETA created an ad that, when viewed by those of a child’s height, showed a bloody image of a mom killing a turkey. This is nothing new. Our report “Your Kids, PETA’s Pawns” documents the variety of intolerable ways that PETA targets children.

HSUS also targets kids. The organization has long produced a magazine called “KIND News,” which it ships to classrooms. And now it is expanding its child-targeted propaganda by issuing a “public service announcement” to schools across the country.

HSUS wants to promote “Meatless Monday,” a campaign started about 10 years ago with funding from a wealthy New York socialite with ties to animal-rights campaigns. HSUS, of course, wants people to go meatless every day of the week—as well as cheese-less, milk-less, ice cream-less, butter-less, and so on. But asking for one day is a “softer” ask.

From what we’ve seen, “Meatless Monday” has had a number of people or organizations say they’ll take part—but then have (with much less fanfare) given it up. The Animal Ag Alliance called up 155 colleges and universities listed as pledges, and 43% either stopped participating or never did in the first place.

Meatless Monday is the animal liberation movement’s sneak attack on bacon. Its premises and arguments are shoddy. And now, the movement is targeting impressionable kids who may not be savvy enough to know how to look up all the facts. In expanding its campaign targeting children, HSUS has chosen the low road.

Posted on 01/29/2014 at 11:58 am by Humane Watch Team.

Topics: Main


  • ARParent

    Tofu Tuesday is beginning to be the catch phrase also.

  • Liz Lufrano

    The HSUS Puppy Mill Lesson Plan for grades 6-12 is frightening… brainwashing our younger generation to hate pet breeders. The saddest part of it all is that it is working… people think they are so “warm and fuzzy” and cannot fathom how nefarious they are.

    • Andrea Bodnar

      I guess you are a breeder then. If you are not a puppy mill, but a Responsible breeder for the health of the breed and not for money for yourself I doubt HSUS would be a problem for you. Whereas, so many “dog lovers” would never consider adopting a full breed, a little older from a shelter, yes they are full of them, but wants to go to a responsible pet shop, (no such thing) or a breeder thinking they are getting a better dog and they end up with an animal suffering from whatever result of poor breeding…….I’m just getting angry. I have friends who went to breeders 2 of them got pups who suffered their whole short lives with seizures. Then you have English bull dogs whose snouts are so malformed because people think its cute that they can’t breathe.

      • Esther Welch

        Of the last four dogs I had two came from breeders and two were adopted. It was the adopted animals that had physical and behavioral issues. There is a very good reason why any person might choose to buy from a breeder. HSUS doesn’t just go after large scale breeders. When they came into my state it was with the claim that every single person who breeds dogs was a puppy mill. And if you are too small for them to argue that you breed a lot then they will call you a backyard breeder. Their aim is towards no pet ownership at all and what better way to do that then to keep people from breeding animals. They will do whatever they can to make all breeders out to be evil. Your implication that if you don’t adopt a dog from a shelter it means you don’t love animals is delusional. Its just the kind of thing HSUS wants people with weak minds to believe. It plays right into their anti-breeding propaganda. Thankfully the public still has a say in what kind of pets they want for their family.

      • WORSEKarma

        …And I’m quite sure you’re a paid shill for the H$U$. I’m afraid, dear, that you trollsters aren’t high enough on the food chain to qualify for any of those tasty duped-donator-paid benefits and perks the “big boys” get automatically. So sad.

      • teriquajones

        Andrea, After watching my Purebred Cocker Spaniel suffer everyday of his life, I have grown to despise breeders. He suffered from chronic ear and skin infections as well as seizures.
        The only purebred dog that are healthy are show-dogs. Because they are bred properly.

    • teriquajones

      Liz, Actually, Puppy Mills are awful. I think children should be aware of them. It will avoid the sadness of our children seeing their pet always sick and suffering. It may just drive down the demand of unhealthy pets sold in stores and create a demand for well-socialized pets that are born in someone’s home and are healthy.

      • Liz Lufrano

        Hi Teriqua, I believe that our children should be aware of certain dangers in this world also, but teaching a curriculum about “puppy mills” is the same as teaching them that the holocaust never happened or that the abominable snowman exists. The term “puppy mill” was coined by HSUS some 30 or 40 years ago to describe large disreputable breeders. The USDA has been quite successful in making “puppy mills” obsolete. There is no market for abused or sick animals, pet stores don’t buy them for resale because they can’t sell them. The large kennel of today is immaculate and produces a good product for the American pet market. They may not raise their puppies in their homes, socialize them with all sorts of people and sleep with them at night like I do, but they are not abused, neglected or unhealthy in any way. These large commercial breeders are very strictly regulated about facility cleanliness, veterinary care, exercise and even socialization. The breeders are very savvy about genetics also.

        When the HSUS ran out of large breeders to use in their ads, their definition of “puppy mill” grew to include ALL breeders of all sizes. Since all but less than 1% of the donations given to them goes to salaries and lobbying, their anti- puppy mill legislation has been so successful that the number of small hobby breeders has dropped considerably. Take a look at the list of dog breeds shown on the AKC website and think about the last time you ever saw one of them when you walk down the street. Many of the purebred dog breeds are in danger of extinction now.

        BUT people still want pets! So, because there are too few breeders to meet public demand, and the HSUS has been so successful in putting pet stores out of business while marketing for “adoption”, shelters are now having to import purebred dogs from foreign countries. The USDA has published data showing that over 300,000 dogs were imported in 2013!

        The USDA regulations and US laws do not effect the foreign breeders of these imported dogs. They are from third world countries rampant with disease, either stolen (“rescued”) off the streets or small salable breeds are ordered from foreign breeders.

        Now, in regards to the photos shown on the HSUS, PeTA and ASPCA ads… I don’t know if they are of foreign breeders, old photos or just staged to generate donations. As an experiment I used one of their photos on my Facebook page and instead of the HSUS caption “stop the abuse”, I wrote something like “Max and Fluffy have been digging in my garden” and I got over 20 likes before I owned up to my deception. It proved the point that you can put any caption you want on a photo and people will believe it. According to current data, other than a few rogue breeders that are not going to be around long, “puppy mills” do not exist in this country. When our schools are stopping their music, art and sports curricula due to lack of money… why would you want your children to be taught about something that doesn’t exist?

        The stories about “raids” in the news is another subject that I could go on and on about too, lol!

  • Marcella Covault

    I hope most people are getting educated enough to be aware of the “animal rights”-led organizations’ propaganda being offered to schools in the name of “animal welfare” [both PeTA and H$U$]. If you suspect a school is including indoctrination into the animal rights mindset, **complain loud and long**! The next generation could very well determine whether society will enjoy the human/animal bond (or at least, anyone besides the folks who are wealthy enough not to be considered vulnerable to legal attacks).

  • Elena Streck

    Yes, that Kind News magazine is HORRIBLE. It encourages kids to be nice to animals, and adopt shelter pets, and teaches them about endangered species. That kind of stuff is just sick. And don’t even get me started on my bacon. I love bacon. I can’t live without it. I want to eat bacon every day, and I don’t want anyone trying to make me feel guilty for that. I don’t care if it hurts animals and makes me fat and gives me heart disease and diabetes. It’s my god given right to eat bacon, and I’m going to do it. If someone told to me today that animal agriculture was one of the leading causes of environmental pollution and climate change, and that if every person cut meat out of their diet one day a week our children and grandchildren *might* not have to suffer through increasingly deadly typhoons, super storms, and other natural disasters, I would say, “Pass the bacon!” Because, yes, I’m that selfish.

    • WORSEKarma

      …Actually, mostly what it does is encourages them to think of their parents as evil murderous psychopaths who hate animals, and like to torture them. Clearly, you’re another paid H$U$ trollster. And you STILL don’t qualify for all those yummy perks like Wacky Wayne and the other big boys in the home office get.

  • laurelladesborough

    Thank goodness for HumaneWatch…so people can learn the truth about the HSUS and their radical ideas about animals…for all of us who do love animals and want them in our lives, it is incumbent upon us to work hard to make sure people in the future have that opportunity also.
    To imagine a life without animals is to imagine a great loneliness.